Building the Good Web

Let me try to define the Good Web. The Good Web is any part of the internet built in good faith, which I mean in the specific, contractual sense. The maker is not optimizing against the user. No dark patterns. No retention schemes. No bloated scripts designed to keep you scrolling past the point of nourishment into the territory of compulsion. Nobody on a bbCode forum is selling your reading habits to an insurance company. The Good Web is not a technology, not a protocol, not even a community—though it contains all of those things. It's a disposition toward the person on the other end of the connection. It's the difference between a neighbour who bakes you bread and a supermarket that puts the bread at the back of the store because they know you'll buy chips on the way. Both are offering you something. Only one of them gives a shit whether you leave full.

More of this please.