The Founding Story Behind Japan’s Oldest Whisky Maker

More than a century before Japanese whisky became one of the most coveted spirits in the world, a young merchant in Osaka had a simple observation: the wines and liquors being imported from Europe didn’t suit Japanese tastes. What he built from that insight—one product at a time, for the last 127 years and counting—is now one of the largest beverage companies on earth.

As a fan of whiskies of all kinds, it was an interesting story of Suntory's history.